Associate Director, Digital Marketing

About the Role

Title: Associate Director, Digital Marketing

Location: San Francisco, California, United States

Job Description:

Mavericks Wanted

When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on

In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible.

Together we define white space, push boundaries and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma.

What You'll Do

We are seeking a strategist to spearhead Digital & Media efforts for three pre-commercial therapies. Reporting to the Senior Director, Digital Marketing, this person will run point for the Digital & Media team working to shape and grow Digital’s pipeline team. The role is ideal for someone who thrives at the intersection of science, strategy, and storytelling, and has experience in consumer research, channel planning, product launches, media investment and on-the-ground media execution. You will be responsible for the evolution of media, content, and channels for each pipeline therapy—ensuring strategies are tailored to healthcare professionals, patients, and scientific audiences. You’ll partner closely with existing media, social, audience, and analytics SMEs, as well as cross-functional teams including medical affairs, brand marketing, and communications.

Responsibilities

Develop and implement digital and media strategies across channels, including websites, email, SEO, organic social platforms and all paid media channels

Monitor trends, community feedback, and industry developments to inform content and positioning

Define and track owned channel KPIs using tools like Google Analytics, Search Console, and other platforms

Represent client-side perspectives and strategies while working with agency partners to craft, finalize and approve media plans

Ensure all digital touchpoints reflect scientific accuracy, brand integrity, privacy policies and are optimized for target audiences

Advise brand marketing leads on translating complex scientific and clinical content into engaging and accessible digital formats

Regularly test and optimize paid and owned UX based on performance data and behavioral insights

Where You'll Work

This is a hybrid role and requires in-office collaboration 2x per week in our San Francisco Office and 1x per week in our Palo Alto office.

Who You Are

6+ years of relevant experience with a strong focus onpaid media channels in thebiotech, healthcare, or life sciences sectors

Strong understanding of the scientific communication landscape and ability to work with technical content

Experience managing SEO programs, content strategy, and website optimization in regulated environments

Familiarity with healthcare compliance, privacy (e.g., HIPAA), and digital accessibility best practices

Skilled in analytics platforms and CMS systems; strong project management and cross-functional collaboration capabilities

Rewarding Those Who Make the Mission Possible

We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return.

Financial Benefits:

Market leading compensation

401K with 100% employer match on first 3% & 50% on the next 2%

Employee stock purchase program

Pre-tax commuter benefits

Referral program with $2,500 award for hired referrals

Health & Wellbeing:

Comprehensive health care with 100% premiums covered - no cost to you and dependents

Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions)

Hybrid work model - employees have the autonomy in where and how they do their work

Unlimited flexible paid time off - take the time that you need

Paid parental leave - 4 months for birthing parents & 2 months for non-birthing parents

Flex spending accounts & company-provided group term life & disability

Subsidized lunch via Forkable on days worked from our office

Skill Development & Career Paths:

People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility

We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching

We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities

At BridgeBio, we strive to provide a market-competitive total rewards package, including base pay, an annual performance bonus, company equity, and generous health benefits. Below is the anticipated salary range for candidates for this role who will work in California. The final salary offered to a successful candidate will depend on several factors that may include but are not limited to the type and length of experience within the job, type, and length of experience within the industry, educational background, location of residence and performance during the interview process. BridgeBio is a multi-state employer, and this salary range may not reflect positions based in other states.

Salary

$170,000—$220,000 USD