Demand Generation Manager

Toggl Track is an easy to use and flexible time tracking tool that helps 3+ million users see where their work time goes, so they can focus on the projects that really matter. It also works on all your devices, and integrates with over a 100 tools.

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 We’re hiring for a driven and experienced Demand Generation Manager to spearhead our newly established Demand Generation function. You’ll be responsible for generating sales opportunities within our Mid-Market and Enterprise audience segments.

The salary for this position is €65,000 annually, and we are committed to reviewing salaries every year based on company and individual performance.

You can work from anywhere in the world as long as your main location is between UTC-4 and UTC+4.

The Role

We’re looking for a sharp, resourceful, and data-fluent marketer with experience in B2B SaaS. If you know how to scale pipeline without defaulting to paid ads (although we do rely on them), this is the role for you.

As Toggl’s Demand Generation Manager, you’ll be at the heart of our growth efforts, primarily by:

• Driving lead generation

• Managing paid media

• Creating engaging content (or repurposing already existing content)

• Running multi-channel campaigns to drive pipeline

You’ll take full ownership of sales opportunities generated, focusing initially on Toggl’s flagship product, Toggl Track. To achieve your goals, you’ll collaborate closely with marketing, sales, and other teams — from planning to execution.

This is a hands-on, results-oriented role perfect for someone who’s hungry to make an impact, thrives on autonomy, and is laser-focused on delivering results. You’ll need to be comfortable rolling up your sleeves, creating content, and executing campaigns yourself, as this is an individual contributor position for someone who loves the craft of demand generation.

Key Responsibilities

• Collaborate with sales and marketing teams to gather insights and develop messaging and strategies that drive pipeline growth.

• Design and execute multi-channel marketing campaigns that attract, engage, and convert high-value prospects.

• Develop account-based marketing initiatives where necessary to target and accelerate key accounts.

• Create engaging marketing assets (landing pages, email campaigns, etc.) to support inbound efforts.

• Optimize budgets, audience targeting, and creatives to maximize ROI and pipeline growth.

• Run continuous A/B testing on messaging, landing pages, and segmentation to improve conversion rates.

• Use scalable tools and AI to implement processes to enhance efficiency while maintaining hyper-personalized outreach.

• Measure campaign impact on pipeline and revenue, ensuring marketing spend in your domain drives business growth.

• Experiment with new channels, strategies, and audience segments to unlock untapped opportunities.

About You

We’re looking for someone who’s driven, resourceful, and ready to take ownership of their work. If this sounds like you, we’d love to meet you. 👇

• 🚀 You’ve been there, done that in B2B SaaS. You have a proven track record of driving demand generation in a SaaS environment. You understand the unique challenges and opportunities of PLG and know how to scale pipeline without relying solely on paid ads.

• 📊 You’re data-driven and results-oriented. You love diving into the numbers to measure success, identify trends, and optimize campaigns. ROI is your love language, and you’d have no problem working with RevOp and Sales to create and implement measurement models that reflect the contributions of your activity.

• 🎯 You’re a campaign execution powerhouse. While you can (and should!) lean on others on the marketing team to help, you’re comfortable owning the entire campaign process, from strategy to hands-on execution. Content creation? No problem. Email workflows? Easy.

• 🧠 You’re strategic and scrappy. You can think big-picture while also being resourceful and creative in execution. You know how to make the most of limited resources to drive results, and aren’t afraid to pivot as soon as you know something’s not working.

• 🤝 You’re a collaborator. You thrive in cross-functional teams and know how to align with content, product marketing, and sales to achieve shared goals.

• 🛠️ You know your tools. You’re proficient with marketing automation platforms, CRM systems, and analytics tools. Bonus points if you actively use AI to be more efficient.

• 🐾 You’re autonomous and self-sufficient. You don’t need to be micro-managed and are comfortable working independently to drive results. At the same time, you’re a team player who values collaboration.

 
Benefits

• Freedom to choose when and how much you work - we only measure results

• 24 days of paid time off a year, plus your local holidays

• Unlimited sick leave

• In-person meetups for team-building (expenses covered)

• 4-6 weeks paid sabbatical (depending on the tenure)

• Laptop budget up to €2,500 and it renews every 3 years

• €2,000 budget to set up your home office, and additional €300 every year after 3 years of tenure

• €3,000 per year for co-working space membership and/or internet service at home

• €4,000 per year contribution to use for training, workshops, and conferences

• €2,400 per year contribution for any equipment or services to improve and/or maintain your physical and mental health

• Support for buying tools you need for doing your best work (even eyeglasses if you need a new pair)