Head of Social

Waifu Masters is a prestige-tier collectible card game designed for art-first collectors, cultural tastemakers, and long-term believers. Every card, product, and message is crafted with obsessive detail. We are not an anime brand - we are building a legacy IP grounded in beauty, scarcity, and permanence.

Head of Social

Location: Remote (with minimum 4-hour overlap with JST, Monday–Friday)
Language Requirement: Native English speaker only
Seniority: Senior leadership (team head)
Compensation: Competitive, based on experience

Waifu Masters is a prestige-tier collectible card game designed for art-first collectors, cultural tastemakers, and long-term believers. Every card, product, and message is crafted with obsessive detail. We are not an anime brand - we are building a legacy IP grounded in beauty, scarcity, and permanence.

We are seeking a Head of Social to take full ownership of our public voice, manage a multi-layered team, and lead the development and deployment of all outward-facing content across key platforms.

Your Role

You will be responsible for translating the Waifu Masters ethos into every sentence, meme, message, and moment across social platforms. You’ll manage both strategy and execution across channels like Reddit, Instagram, YouTube, TikTok, and Discord - while maintaining fidelity to the brand’s tone, visual language, and prestige positioning.

You will directly manage a team of specialists - including managers who themselves lead creative contributors - and implement an iterative feedback loop that continuously sharpens our message and reach.

Responsibilities

• Own and evolve the public-facing brand voice of Waifu Masters

• Manage and mentor a distributed team, including:

• Reddit Manager

• Community Manager

• Copywriter / Voice Lead

• Content Creators

• Lead all social content planning, execution, and iteration across platforms

• Oversee creative quality control, brand tone, and narrative consistency

• Interface cross-functionally with product, design, community, and lore

• Build and enforce brand voice documentation, guidelines, and workflows

• Analyze platform performance and refine strategy accordingly

• Maintain clear reporting loops for leadership visibility

Requirements

• 5+ years in a senior B2C social media or content leadership role

• Proven experience managing multi-disciplinary teams (including managers)

• Native English speaker - non-negotiable

• Deep understanding of audience psychology and platform nuances

• Experience building and defending a clear, differentiated brand voice

• Impeccable attention to detail - from copy to cadence to composition

• Strategic thinker who can balance storytelling with conversion

• Availability for at least 4 hours of daily overlap with Japan Standard Time (JST), Monday–Friday

• Strong familiarity with Reddit culture, meme fluency, and platform tone variance

• Ability to work autonomously in a fast-paced, high-accountability environment

Bonus (Not Required)

• Experience working in collectibles, fandom, CCGs, or niche cultural spaces

• Familiarity with ecchi culture and how to handle adult-leaning brand material responsibly

• Prior work with prestige or luxury-tier product brands

Note: This is not a stepping-stone role.
This is a leadership seat - for someone who has built systems, shipped results, and knows what greatness looks like.