Lead Creative - Generalist

About the Role

Title: Lead Creative (Generalist)

Location: Global

Type: Contractor

Workplace: remote

Category: Creative Lead

Job Description: 

Superside is looking for a Lead Creative with a passion for Generative AI to shape creative excellence across branding, landing pages, ads, social, print, and presentations. You’ll guide a global team of talented designers, combining strategic leadership with hands-on craft to deliver human-centered, high-impact work for leading brands worldwide.

This role sits at the intersection of creativity and craft, elevating design quality while helping evolve our capabilities through the thoughtful use of AI tools. You’ll act as both a mentor and a maker, fostering collaboration, empathy, and clarity across every project. You bring curiosity, composure, and a growth mindset to your leadership, helping others grow while delivering consistently outstanding work across a broad range of disciplines and formats.

What You'll Do

 •    Design and refine creative outputs — including brand identities, visual systems, presentation decks, social graphics, and ad creative — with speed, precision, and creativity.
•    Explore and integrate Generative AI tools (e.g., text-to-image, layout automation, generative variations) to enhance quality, efficiency, and creative expression.
•    Ensure AI-assisted outputs align with brand guidelines, tone, and visual systems, preserving brand integrity and human emotion.
•    Guide creative direction across projects, ensuring work connects back to strategy, purpose, and client goals.
•    Build trust through thoughtful client communication and calm, solutions-oriented leadership.
•    Foster a psychologically safe, inclusive environment that encourages open feedback and shared ownership.
•    Connect design decisions to business goals, using insights and performance data to shape storytelling.
•    Partner cross-functionally with Creative Ops, Strategy, and Marketing to deliver cohesive, insight-driven creative solutions.
•    Coach and inspire designers, balancing encouragement with actionable, growth-oriented feedback.
•    Lead by example — staying grounded under pressure, embracing change, and championing collaboration.

What You'll Bring

•    Excellent English communication skills, with the ability to express creative ideas clearly and supportively.
•    5+ years of experience as a creative lead or senior designer, with a strong history of guiding diverse, multidisciplinary teams.
•    A strong portfolio showcasing creative excellence across branding, presentations, and advertising, with examples of AI-enhanced work.
•    Advanced skills in design tools, including Adobe Creative Suite, Figma, and presentation platforms.
•    Proficient in using AI tools as part of a thoughtful and intentional creative workflow.
•    Experience leading project teams, mentoring peers, and contributing to a shared creative vision.
•    A collaborative, ego-free approach with the ability to listen actively, adapt easily, and foster trust through empathy and clarity.
•    Comfortable engaging with internal and external partners in both creative and strategic discussions.
•    Proven ability to manage multiple projects with attention to detail, creative integrity, and team well-being.

Why Join us?

 Superside's vision is to create equal opportunities globally by accelerating the world’s transition to online work. With that in mind, we're building a fully remote company that attracts people where they are.

 Remote-first. Customer-led.

Remote isn’t just a perk; it’s how we deliver better for customers. We are fully committing to our customers by hiring top talent and collaborating seamlessly across time zones.

Global team, local impact.

Join a community of 60+ nationalities working across time zones, cultures, and disciplines, all aligned on doing great work for great brands.

High performance, low ego.

Work in a fast-paced, high-trust environment where feedback is direct, growth is constant, and kindness leads collaboration.

Impact meets opportunity.

We’re in the sweet spot — big enough to be stable, small enough for you to shape what’s next. Your ideas will matter here.

Grow fast. Lead well.

You’ll gain mentorship, take on real responsibility, and grow your career while helping us disrupt a global industry.

 About Superside

 Superside is the leading AI-powered creative company that quickly and cost-effectively enhances in-house functions. We help over 500 ambitious brands get great creative concepts done at scale. Built to be an extension 

of in-house teams, we unbottleneck marketing and creative teams so they can move faster and drive more reliable creative performance. 

Superside is a fully remote company with over 700 team members working across 60+ countries and 13 timezones.

 Diversity, Equity and Inclusion

 We’re an equal-opportunity company. All applicants will be considered regardless of ethnicity, appearance, religion, gender identity, sexual orientation, national origin, veteran or disability status.