Marketing Technology Administrator

About the Role

Marketing Technology Administrator

Location: Nashville United States

Job Description:

Burr & Forman, an Am Law 200 firm with over 350 attorneys, seeks qualified candidates for a Marketing Technology Administrator position to support the firm's business development efforts. This is a hybrid role reporting to the Director of Marketing and ideally located in Atlanta, GA; Charlotte, NC; Orlando, FL; or Nashville, TN, but other office locations may be considered.

The Marketing Technology Administrator will collaborate with key stakeholders to gather and translate their needs into actionable solutions that leverage technology and strengthen the firm's data strategy. Product ownership will include the firm's Client Relationship Management (InterAction) and Experience Management (Foundation) platforms.

KEY CONTRIBUTIONS

Platform Administration and User Support

• Serve as the day-to-day administrative contact for platform questions, including search and reporting inquires, troubleshooting, and training requests.

• Oversee user onboarding and deactivation.

Data Governance and Quality

• Partner with Director of Marketing to develop and implement data governance plans to normalize data for use in downstream systems and to support data analysis and visualization.

• Manage data quality and ensure data integrations and imports are tested and monitored for accuracy and consistency.

• Design and maintain appropriate taxonomies and ensure accurate mapping to the appropriate fields.

Integrations, Vendor Management, and Technical Coordination

• Partner with IT staff, vendors, and other third parties to address system-level technical issues, manage internal and external integrations, and implement upgrades and enhancements.

• Monitor back-end processes and settings to ensure optimal technical configuration of CRM and XM systems.

Workflow, Process Design, and Operational Improvement

• Formalize processes for both administrative and end users and develop new workflows where needed.

• Evaluate workflows and identify opportunities for operational improvement, efficiency, and best practice adoption.

Training, Documentation, and User Adoption

• Partner with department leadership to develop training materials and facilitate training for new users as well as continuing education on new features, processes, and best practices.

• Monitor user activity and implement solutions to improve user adoption.

THE ESSENTIALS</p>

• Deep working knowledge of Foundation or InterAction is required. Working knowledge of both is preferred.

• Champion for change management, process improvement, user adoption, and the constant evolution of complex data strategies and needs.

• Demonstrated ability to manage multiple complex assignments with competing deadlines and priorities under minimal direct supervision, exercising patience and professionalism during stressful situations. Experience managing projects from inception through planning, execution, and delivery phases.

• Proactive and solution-oriented, with the confidence to contribute insights and recommendations related to platform maintenance, enhancements, and data quality improvements.

• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

• Working knowledge of the Microsoft Office suite, especially Excel.

• Experience with project management (Asana) and data visualization (Power BI) platforms preferred.

• Comfortable collaborating or working alone; enthusiastic, approachable, and flexible.

• Bachelor's degree preferred. Work experience in lieu of a degree will be considered.

ADDITIONAL INFORMATION

This position is a unique opportunity to join a firm that prioritizes our clients, colleagues, and communities. If you're a service-minded professional with intellectual curiosity and excellent work ethic, please consider joining our team.

Burr & Forman LLP provides a wide range of benefits designed to support our employees and families including comprehensive health insurance, dental and vision insurance, group term life and disability insurance, a 401(k) retirement plan and retirement planning services, paid time off, and free wellness and mental health services among other benefits.

The salary range for this position reflects a reasonable estimate of the range of compensation. Actual compensation is based on a number of factors, including but not limited to, education, work experience, geographic location, skills and competencies, industry knowledge, job responsibilities, market considerations and other business considerations.

Equal Opportunity Employer

Burr & Forman is an equal opportunity employer and is committed to recruiting, hiring, developing, and promoting lawyers and staff without regard to age, race, color, religion, sex, gender, national origin, sexual orientation, military and protected veteran status, gender identity or expression, transgender status, sex stereotyping, pregnancy, genetic information, disability, or any other protected characteristic.

Please view Equal Employment Opportunity, E-Verify, and other related posters at www.burr.com/careers/working-at-burr.