Online Paid Advertising Specialist

Lime Media is a marketing agency with more than 16 years of experience in digital marketing. We own various digital consumer products, cloud-based management systems, and we specialise in large-scale customer acquisition.

We work with both agency clients and larger direct corporate accounts.

Employment Type:

• Full-time

• Exclusive (no agencies or freelancers with other clients)

• Remote (with regular reporting and availability in your time zone)

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Primary Objective:

To plan, manage, optimize, and scale performance-based paid advertising campaigns (Search & Display) across Google Ads, Bing Ads, and potentially Meta (Facebook/Instagram) and TikTok, focusing on acquisition at or below target CPA and volume growth.

Key Responsibilities:

Campaign Management:

• Create, manage, and optimize campaigns on Google Ads and Bing Ads.

• Set up and refine Search, Display, and Retargeting campaigns.

• Bonus: Run and scale campaigns across Meta Ads (FB/IG) and TikTok Ads.

• Maintain multiple ad accounts across different brands or offers in the finance niche.

Performance Optimization

• Monitor daily performance metrics (CPA, CTR, ROAS, Conversion Rate).

• Eliminate underperforming segments, placements, or keywords.

• Scale winning campaigns while maintaining profitable CPA targets.

• Utilize all available tools on each platform to enhance performance (e.g., audience signals, automation, scripts, extensions).
  

Campaign Expansion

• Research and expand keyword targeting, audience segments, and placements.

• Test new ad formats and campaign structures.

• Propose and implement A/B tests for copy, creative, landing pages, and CTAs.

Creative Management

• Provide creative direction or request specific creatives from internal teams.

• Collaborate with designers/video editors to source or refine assets for ads.

• Ensure ad assets comply with platform policies and are aligned with brand messaging.

Reporting & Strategy

• Deliver clear weekly and monthly reports summarizing key metrics, insights, and next steps.

• Prepare ad hoc reports when required.

• Bring proactive growth ideas and strategies to meetings and debriefings.

Required Skills & Competencies:

Technical Skills

Advanced-level experience in:

• Google Ads (Search, Display, PMax, Retargeting)

• Bing Ads

Bonus: Experience with

• Meta Business Manager (FB/IG Ads)

• TikTok Ads Manager

Proficient in:

• Google Tag Manager

• Google Analytics (GA4)

• Conversion Tracking setup & validation

• Audience segmentation & remarketing

Solid understanding of:

• Keyword research tools

• Ad copywriting principles

• Campaign budget allocation

• CPA-based optimization strategies

Soft Skills

• Strong analytical mindset with data-driven decision making

• Proactive problem solver with a test-and-learn approach

• Excellent written and verbal communication skills

• Comfortable working independently with high accountability

• Strong time management and ability to juggle multiple projects/accounts

Deliverables:

• Fully optimized and actively managed campaigns across designated platforms

• Weekly performance report (summary of spend, conversions, CPA, optimizations)

• Monthly performance review (growth vs targets, insights, next steps)

• Creative briefs or asset requests

• Strategic growth recommendations

• Documented testing roadmap and learnings

Ideal Candidate Profile:

• 3–5+ years of hands-on paid media experience (Search & Display focus)

• Direct-to-consumer or lead-gen experience in finance or high-trust industries

• Familiarity with compliance-sensitive advertising and ad policy workarounds

• Performance-focused with a relentless drive to lower CPA and scale volume