Senior Manager, Social

About the Role

A Lot About You

We’re seeking a Senior Social Manager to lead a team of social editors working across the Yahoo News, Lifestyle and Entertainment accounts. As a Senior Manager, you will be instrumental in shaping our platform-native storytelling, tone, and audience strategy across lifestyle, entertainment, news, and cultural moments. You’ll guide your team’s creativity to craft social content that feels fresh, visual, and conversational — connecting Yahoo’s editorial work to audiences where they already are.

In this role, you’ll oversee a team producing and publishing content across Instagram, Facebook, X, Threads, Reddit, LinkedIn, and WhatsApp, collaborating closely with the video team to ensure cohesive storytelling across formats. Together, you’ll highlight the best of Yahoo’s lifestyle, entertainment, and news coverage — with key news moments woven in — while partnering with the Director of Social and Senior Manager of Video to develop strategies that drive engagement and growth.

This role requires an experienced and collaborative people leader who can manage multiple projects simultaneously and balance editorial judgment with creative flair and an eye for digital trends.

Responsibilities

• Team Leadership: Manage and mentor social editors with varying levels of experience. Provide guidance on captions, visuals, and content choices. Foster a collaborative environment that encourages creativity and experimentation.

• Strategic Planning: Along with the Director of Social and Senior Manager of Video, maintain a content calendar for Yahoo’s social media channels. Oversee the planning, prioritizing, and pacing of content releases to align with editorial goals.

• Content Oversight: Ensure the creation of high-quality, compelling lifestyle and entertainment content that’s visually engaging, culturally relevant, and aligned with Yahoo’s editorial standards.

• Visual Creation: Quickly create and edit compelling, high-quality visual content in Canva or Photoshop, ensuring alignment with platform-specific needs and tone.

• Editorial judgment and collaboration: Collaborate with teams across Yahoo to ensure timely and accurate coverage of breaking news, key events, and conversations dominating the internet.

• Trend & Culture Tracking: Use social listening to identify trends, viral conversations, and cultural moments - from red carpets to internet phenomena - and reflect them creatively across Yahoo channels.

• Audience Focused: Develop and implement strategies that consider platform-specific requirements and audience preferences. Use data and insights to guide decisions and measure success.

• Editorial Experience: Maintain a consistent editorial voice and uphold Yahoo standards across platforms.

Qualifications

• Minimum of 7 years of experience in social media-focused editorial or digital content roles within lifestyle, entertainment, or culture publications. Prior management experience required.

• Proven ability to manage multiple projects and a team simultaneously in a fast-paced environment.

• Strong news and cultural judgment, with copy-editing skills and the ability to adapt editorial storytelling for social platforms.

• Experience as the editorial lead on key events such as major news stories, award shows, pop culture moments and lifestyle trends.

• Experience with visual editing tools such as Canva, Adobe Photoshop, and social publishing tools such as SocialFlow, Emplifi, Sprout, or True Anthem.

• Demonstrated knowledge of social platform best practices, emerging formats, and audience engagement strategies.

• Excellent communication skills and attention to detail, with the ability to adapt tone and visual style for different platforms.

• Experience using analytics to make data-driven decisions and refine strategy.
   

This position will include some evening and holiday work.

 If you are passionate about informing and empowering social media users with information that helps them in their lives, we encourage you to apply.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $110,625.00 - $230,625.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more