Media Strategist, Paid Social

About the Role

Title: Media Strategist, Paid Social

Location: Dallas United States

Media Performance

Management

Hybrid

ID: 151243

Job Description:

Company description

About Team One:

Team One is Publicis Groupe's fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We're known as the 'architects of aspiration' helping luxury brands reach modern affluents and next-gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture.

We're a team of 400+ creators, doers, and difference-makers across six North American offices-Los Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. Together, we're proud partners to iconic brands, including Lexus and the Lexus Dealer Association, Marriott International, The Ritz-Carlton, Barclays, The RealReal, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Moėt Hennessy, Citi., and Cathay Pacific Airlines.

We take pride in our industry-shaping creativity, connection, and exceptional culture that have been recognized with honors like Fast Company's Best Workplaces for Innovators and Ad Age's Best Places to Work.

Overview

About This Position:

The Media Strategist, Paid Social is responsible for the execution of ongoing paid social media campaign activations for Lexus. The ideal candidate for this position has a passion for paid media, specifically social media, and a proven track record of implementing successful paid social media tactics on multiple platforms. This person must also possess a passion for continuous improvement and learning as the landscape continues to evolve. Prior social platform execution is preferred.

What You'll Do:

• Assist the Media Supervisor, Cross Tier on the day-to-day execution of paid social campaigns for Lexus National brand support and new model launches.

• Communicate with the Assistant Media Strategist on ongoing campaign activity and optimizations.

• Cross agency communication to manage paid social projects and campaign planning.

• Contribute to development of ongoing paid social media activation plans based on Lexus RFPs.

• Execute social media advertising campaigns in various platforms based on agreed upon campaign strategy.

• Utilize advanced targeting strategies to execute complex campaigns, including custom audiences, third-party data, suppression lists, lookalike audiences and more

• Work closely with all platform partners and the Paid Social team to ensure media plans meet KPI goals

• Ensure all billing is properly actualized each month and oversee clearing of invoices.

• Manage and optimize campaign asset delivery and ensuring assets are appropriate spec

• Other duties as assigned

What You Bring:

• Bachelor's Degree in Advertising, Marketing, Communication, Computer Science or related field

• 2-4 years of paid media experience, with a minimum of 2 years of experience with paid social advertising

• Proficiency in Meta, Pinterest, TikTok, Snapchat, YouTube, Reddit, and LinkedIn including each platform's core features and each network's advertising capabilities

• Proficiency in Ad Manager dashboards for all core platforms, including campaign creation, audience creation, and reporting

• Proficiency in tools including Sprinklr; experience in Box, Google Docs, Prisma, etc.

• Have strong project management and organizational skills being able to manage multiple projects and campaigns

• Facebook Blueprint Media Buying Certification preferred

• Have a passion for social media, be an avid user, and have a passion to stay in the loop on the latest social media trends, capabilities, and platforms

• Self-motivated, well-organized, and assertive, with strong analytical and deductive skills

• Strong interpersonal, written, and verbal communication skills

• Automotive experience is strongly preferred

Why It's Great to Work Here:

• We live by our C.O.R.E. values:

• Collaborative - We work together to get better stuff done than we could alone.

• Optimistic - Honest and confident in our quest forward; believing the impossible is possible.

• Results-driven - Creativity is always in service of results and never for its own sake.

• Entrepreneurial - Build something new. Shoot for the moon.

• We offer comprehensive benefits and 'work perks' like great options for medical / dental / vision insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family forming assistance reimbursement, pet adoption assistance + "pawternity" leave, etc.

• We have a hybrid work schedule (4 days a week in office / 1 day from wherever your heart desires).

• We're part of Publicis Groupe which is a huge global network, so there are many resources that come with that like Business Resource Groups for a variety of communities like Publicis Parents, VivaWomen, Egalité, etc.

• We give back to our communities with our annual Day of Good and volunteer opportunities throughout the year.

• We love to grow our talent and promote from within whenever possible, and we offer professional development trainings and regular structured performance reviews.

• We have a lot fun! We have a whole committee called "Team Fun" that plans parties and events for us to celebrate birthdays, holidays, cultural moments, etc. Some recent fun events include a flower bouquet bar, origami lessons, and hearing from creative entrepreneurs at our Moonshot speaker series.

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $<> - $<> <>. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be.