Social Community and Content Strategist

About the Role

Title: Social Community & Content Strategist - Eastern Europe

Location: Amsterdam - Netherlands

Hybrid

Job Description:

Jobs Summary:

The Social Community & Content Strategist - Eastern Europe supports iHerb’s European marketing strategy with a focus on growing social media presence by creating, curating, and localizing engaging content for platforms such as TikTok, Instagram, Meta, and other emerging social platforms.

Supporting the wider marketing and paid media team’s efforts to grow awareness of iHerb in the region. This role requires understanding of Eastern European customers behaviour with a focus on developing brand awareness and engagement through culturally relevant UGC-style content.

Job Expectations:

In this role, you are expected to:

Provide a native, cultural perspective on Eastern European health and wellness customers by researching market differences to help iHerb target customers effectively

Be the voice of Eastern Europe when informing the wider European marketing team’s strategy

Develop engaging TikTok and Instagram content strategies tailored to Eastern European audiences carried through to execution

Partner with creative teams and external agencies, and local creators/UGC contributors to develop high-quality content

Define and build social strategies relevant to the market

Adapt global brand messaging into culturally relevant formats for Eastern European markets to support on site promotional execution and advertising development outside of social

Collaborate effectively with cross-functional teams, in a fast-paced environment

Work closely with the Marketing Manager, Europe whilst collaborating closely with the Global Social/Brand team based in the US

Key Responsibilities:

Strategy Development

Serve as the Eastern European voice of the customer. Provide country- and category-specific insights to inform creative development by building strategies tailored to the Eastern European market

Content Development & Execution

Drive the end-to-end content development process, including creation, editing, and publishing, to ensure assets are optimized for social platforms such as TikTok, Instagram, Meta and Pinterest

Conduct A/B testing and implement learnings to optimize performance. Track content results across multiple platforms and apply insights to improve future executions

Use internal performance tools to track KPIs and report results to the wider Marketing team

Creator & Community Management

Scout, onboard, and build creator communities across Eastern European markets

Maintain relationships and manage day-to-day communication with creators across Eastern European markets

Develop creative briefs aligned with marketing strategies and effectively brief creators

Cross Functional Collaboration

Collaborate with marketing, creative, and global brand teams to support campaign executions

Coordinate with external partners and agencies on production deliverables

Share market insights that support broader European content initiatives

Develop creative briefs aligned with marketing strategies and effectively brief creators

Data & Reporting

Able to set, track, and report against KPIs that directly link to commercial targets and performance goals (Engagement rate, Content views & completion rate, CTR, CPA, ROAS

Creator performance metrics (e.g., output volume, conversions, Spark Ads performance)

Translates performance insights into actionable recommendations to optimize future content and campaigns

Communication

Strong ability to communicate effectively with a variety of stakeholders across regions and teams.

Capable of presenting ideas, creative concepts, and performance insights clearly and persuasively

Comfortable collaborating with cross-functional teams, providing updates, and ensuring alignment across Marketing, Creative, and Global Social teams

Knowledge, Skills & Abilities:

Required

Strong proficiency in TikTok and Instagram content creation (filming and editing)

Native Polish language preferred. Knowledge of any additional Eastern European language is considered a strong plus

Understanding of Eastern European digital culture, trends, and audience behaviors

Ability to analyze social performance metrics

Strong communication, collaboration and planning skills

Ability to manage multiple priorities in a dynamic environment

Preferred

Experience with video editing tools

Experience working with creators or managing UGC pipelines

Background in Health & Wellness is a plus

Experience in agency larger corporate global environments with multiple stakeholders

Basic proficiency with Google Analytics / GA4 to review performance indicators

Equipment Knowledge:

Smartphone-based content creation and editing tools (e.g., in-app editors, CapCut)

Social media management and analytics platforms (TikTok Analytics, Instagram Insights)

Basic to intermediate proficiency in Excel or Google Sheets (content calendars, tracking, KPI summaries)

G-Suite and/or Microsoft Office Suite

Knowledge of Motion or short-form video animation is a plus

Knowledge of Asana or other task management platforms is a plus

Experience Requirements:

At least 2-5 years of hands-on experience in social media content creation (TikTok, Instagram Reels) for a brand, retailer, or agency

Experience producing UGC-style content from concept through execution

Experience collaborating with creators or UGC contributors

Ability to interpret social analytics and apply insights to future content

Experience managing content calendars or creator workflow

Education Requirements:

Bachelor’s degree in Marketing, Communications, Digital Media, Creative Business, Creative Media Management or a related field; or proven equivalent practical experience

Work Environment:

The noise in the work environment is usually moderate.

Other factors are:

Hybrid working model: 3 days per week onsite in the Amsterdam office and flexibility to work from home on other days

Professional, yet casual working atmosphere

Collaborative, fast-paced environment involving global and regional teams

Work closely with global teams across multiple regions; flexibility in working hours may be required

About iHerb

iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·

Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits

At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.https://bd.iherb.com/